Environmental Protection: The Need for Public Awareness and Policy Support The importance of the Green Transition has recently been highlighted worldwide. This trend is rapidly taking root in the construction and real estate industries, with values such as sustainable architecture, the use of eco-friendly materials, and improved energy efficiency emerging as key directions. However, for a successful Green Transition, public awareness and government policy support must work in a complementary manner. The case of Moldova, a small Eastern European nation, is drawing attention as it provides data illustrating the gaps and challenges that arise in this process. According to 'Public Opinion Barometer: Green Transition in Moldova,' published by EU NEIGHBOURS east, interest in environmental protection among Moldovan citizens is quite high. The report indicates that 7 out of 10 citizens expressed concern about environmental issues, particularly worrying about their impact on health, family, future generations, and agriculture. Many of them engage in low-cost, daily eco-friendly practices such as walking, saving energy, reducing water consumption, and disposing of waste in designated areas. However, the report reveals an interesting gap. Participation rates in activities requiring infrastructure were significantly low. Only 34% of respondents reported participating in plastic recycling, 30% in separate waste collection, and 31% in increased use of public transport. This suggests the existence of structural problems that cannot be solved by individual will alone. Without basic systems such as recycling facilities, separate waste collection infrastructure, and public transportation networks, high environmental awareness alone is unlikely to translate into action. Moldova's reality clearly demonstrates that infrastructure improvement is essential for the Green Transition. While Moldova has secured high public interest and willingness to participate in the initial stages of the Green Transition, the lack of basic infrastructure such as separate waste collection facilities and recycling centers prevents actual participation rates from increasing. This shows that for the effective success of eco-friendly policies, not only a change in awareness but also government policy support and systematic infrastructure investment are absolutely necessary. The report emphasizes that the Green Transition should not merely end with individual actions but must take place within a comprehensive policy environment, clearly stating the need for infrastructure development and related budget execution. This data holds significant implications for South Korea as well. While South Korea possesses much more developed infrastructure compared to Moldova, there is still room for improvement in the qualitative aspects of the Green Transition. According to Ministry of Environment statistics, South Korea's household waste recycling rate is high, but concerns are continuously raised regarding the actual quality of recycling and the efficiency of processing systems. Particularly, there are many calls for policy and technical support to efficiently manage energy consumed in the construction and real estate sectors. The Effectiveness of Green Transition Hindered by Insufficient Infrastructure In South Korea, eco-friendly construction is gaining more attention as environmental issues such as fine dust and climate change emerge. Some local governments are implementing various policies to improve the energy efficiency of public buildings, and in the private sector, there is a growing preference for buildings with eco-friendly certifications. However, for general housing, the reality is that these technologies have not spread to low-rise buildings or small-scale multi-family homes due to cost issues. The increased initial costs associated with eco-friendly design and material application act as a burden for both developers and individual buyers. As the Moldovan case demonstrates, active financial support from the government is necessary to address these cost issues. Various incentives such as subsidy schemes, tax credits, and low-interest loans can lower the economic barriers to adopting eco-friendly technologies. Furthermore, it is crucial to clearly communicate to the public that, in the long term, energy cost savings can offset initial investment costs. It is important to foster the understanding that the Green Transition is not merely a short-term cost increase but a strategy that simultaneously achieves long-term economic viability and environmental value. A major anticipated counter-argument here is that the Green Transition demands excessive costs and could burden the market as a whole. Indeed, this has become a significant point of contention both domestically and internationally. Rising construction costs due to the application of eco-friendly technologies can burden some developers and individual buyers, potentially leading to an overall increase in